2023
What You Need to Know Before Purchasing Life Insurance
Buying life insurance is one of the most important financial decisions you may make. With many options available, most Ontarians rely on life insurance agents to help select the right products for them and their families. While agents can certainly assist, consumers have a role to play in making informed decisions. Know what to expect from your agent and ask the right questions to avoid getting coverage that simply doesn’t fit.
Pensions Awareness
Our first annual Pensions Awareness Day was launched in February 2023. We provided information about the value of a pension and the importance of starting to contribute early to save for the future. The campaign was supported by paid advertising, media coverage, and tips to consider and questions to ask.
Private Mortgages - Know what you’re getting into
In February 2023, we launched our second mortgage brokering consumer education campaign to help consumers learn about the differences between private and traditional mortgages. The campaign was supported by paid advertising and media coverage. It also provided helpful resources to consumers, such as key questions to ask a mortgage professional if they are considering a private mortgage.
Auto Fraud - Don’t get dinged
During Fraud Prevention Month in March 2023, we launched a public education campaign to help Ontario drivers protect themselves against auto insurance fraud. The campaign included tips to help Ontarians identify, report and prevent auto insurance fraud. The campaign was supported by paid advertising, media coverage, and an “Auto Insurance Fraud Prevention” checklist.
2022
Financial Literacy - Putting your interests first
For November 2022’s Financial Literacy Month, we ran a campaign encouraging consumers and investors to check if the financial advisors or financial planners they are working with are qualified. The campaign was supported by paid advertising, media coverage, and tips to consider and questions to ask.
Your auto insurance driven by you
In February 2022, we ran the first auto insurance public education campaign to help you be informed when purchasing or renewing your auto insurance policy. The campaign included tips encouraging everyone to shop around for a policy that best suits their needs and their budget. The campaign was supported by paid advertising, media coverage, and a “Shop Around” tips sheet.
Your mortgage matters
In January 2022, just before spring home-buying season, we ran the first mortgage brokering education campaign. This campaign focused on helping you understand what you need to do when working with a mortgage broker or agent to purchase a home. The campaign was supported by paid advertising, media coverage and a “Know What to Expect” question checklist.
